Dip your toes in with an MVP – a simple version of your product that solves the problem at hand. Launching an MVP is a risk, but it’s a calculated one. It lets you test the waters with real users, understand their needs, and iterate. The goal isn’t perfection, but learning and adaptation. Remember, the biggest benefit of an MVP is the feedback. Yes, you risk a flawed first impression, but the upside is the ability to create a product that your customers really want.
Jack Mason is the Group CEO of award-winning Inc & Co. He oversees the strategic direction of the company, which was created to bring businesses together to help improve their business operations, marketing, strategy and collaboration. Learn more about Jack Mason.