Social media is your digital high street; it’s where your customers are. Consistent posting, genuine engagement, and valuable content are key to successful social media marketing. A poorly managed presence can harm your reputation, but a well-strategised one can increase your brand’s visibility and engagement. Remember, focus on where your audience is, not on being everywhere.
Jack Mason is the Group CEO of award-winning Inc & Co. He oversees the strategic direction of the company, which was created to bring businesses together to help improve their business operations, marketing, strategy and collaboration. Learn more about Jack Mason.