Ever noticed how trends are a bit like ocean currents? If you’re savvy enough to ride the wave, you might just find an unexpected treasure chest. Spotting opportunities in current trends is a key skill for any entrepreneur. It’s all about keeping your finger on the pulse and being ready to adapt. But there’s a potential pitfall: trends can be fickle, and what’s hot today can be old news tomorrow. Don’t be a fashion victim. Strive to balance innovation with a sustainable, long-term business model.
Jack Mason is the Group CEO of award-winning Inc & Co. He oversees the strategic direction of the company, which was created to bring businesses together to help improve their business operations, marketing, strategy and collaboration. Learn more about Jack Mason.